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Tock alternative

The Tock alternative for modern hospitality operators.

Reserved is the hospitality operating system Tock customers switch to. One flat monthly. No cover fees. Own every guest. Live in under a week.

Start free Tock vs Reserved
  • No per-cover fees
  • Own your guest relationships
  • Hospitality-first
  • Founder-run venue
  • AI built in
  • Migration included
  • Enterprise ready

Why operators leave Tock

Reason 01

2% cut on every prepaid ticket.

Reason 02

Weak native waitlist and floorplan tools.

Reason 03

CRM feels bolted on.

Reason 04

Limited direct-marketing capability.

Calculate your real cost

Your bill today vs Reserved

Prices shown in GBP · estimated FX. Edit the fields to match your quote.

Tock / month
£1,357
Reserved / month
£199
Tock / year
£16,284
Reserved / year
£2,388

Yearly saving

£13,896

Reserved bills in GBP: £89/mo +VAT (Solo, up to 400 bookings/mo), £199/mo +VAT (Restaurant, up to 2,500 bookings/mo). We never count or charge for covers. Shown here as £199 at estimated FX. Numbers are estimates — adjust to match your quote.

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Migrate from Tock in under a week

  1. Step 01

    Import bookings

    Historical + upcoming, straight from your export.

  2. Step 02

    Import guests

    With tags, allergies, preferences and notes.

  3. Step 03

    Import notes

    Every VIP flag and dietary note preserved.

  4. Step 04

    Configure floor plan

    Drag-and-drop, tied to real turn times.

  5. Step 05

    Connect integrations

    Payments, Google Reserve, email.

  6. Step 06

    Go live

    Live in under a week. Cutover in a single service. Team trained in one shift.

The Tock alternative built by operators.

See the full side-by-side comparison — pricing, features, migration, ROI.

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