TheFork vs Reserved

TheFork vs Reserved. The honest comparison.

TheFork's marketplace fills seats — at a per-cover fee that stacks up fast, and with guest data you don't own. Reserved replaces the software layer with a modern hospitality OS and puts every guest relationship back on your side of the counter.

Start free Compare all platforms

No per-cover fees
Own your guest relationships
Hospitality-first
Founder-run venue
AI built in
Migration included
Enterprise ready

Snapshot

Reserved vs TheFork on the metrics operators actually ask about.

Metric	Reserved	TheFork
Category	Hospitality OS	Reservations marketplace
Starting price	£89–£199/mo +VAT	£0–£125/mo
Cover fees	None	£2/cover
Guest ownership	Yes	No
AI built in	Yes	No
Migration included	Yes	Partial

Full feature comparison

Every capability restaurant operators evaluate — line by line.

Capability	Reserved	TheFork
	Yes	Yes
	Yes	Yes
	Yes	Yes
	Yes	Partial
	Yes	Partial
	Yes	No
	Yes	Yes
	Yes	Partial
	Yes	Partial
	Yes	Partial
	Yes	Partial
	Yes	Yes
	Yes	Partial
	Yes	Partial
	Yes	Yes
	Yes	Partial
	Yes	No
	Yes	Partial
	Yes	Partial
	Yes	No
	Yes	No
	Partial	No
	Yes	No
	Yes	Yes
	Yes	Yes
	Yes	Partial
	Yes	Yes
	Yes	No
	Yes	Yes
	Yes	No
	Yes	Yes
	Yes	Partial
	Yes	No
	Yes	Yes
	Yes	Partial
	Yes	Yes
	Partial	Yes
	Partial	No
	Yes	No
	Yes	No

Fully supportedPartial · add-on, higher tier, or limitedNot available

Note on integrations: Stripe payments today. Reserved doesn't publish a public API or sell developer keys — bespoke integration access is available under enterprise agreements for hospitality groups where it's warranted. Google / Apple for guest sign-in.

Why restaurants switch from TheFork

Common frustrations

Per-cover fees on every marketplace booking.
Guest data is TheFork's asset, not yours.
Discount-driven demand attracts price-shoppers.
Weak native CRM/marketing.

How Reserved solves them

One flat monthly. Zero per-cover fees.
Every guest is yours from the first cover.
Direct marketing to build regulars, not one-time discount hunters.
Native CRM with segmentation and lifecycle flows.

Pricing

Reserved: Flat monthly. No cover fees.
TheFork: £0–£125/mo plus £1.70/cover on TheFork-originated bookings. Competitor pricing last verified July 2026.

Who should choose each

Choose Reserved if: Operators who want to convert marketplace covers into owned, direct-booking regulars.
Choose TheFork if: Venues that rely purely on marketplace-driven traffic and want no marketing lift.

Real ROI example

A trattoria doing 800 TheFork covers/month would save ~£16,300/year by moving direct with Reserved.

Calculate your real cost

Your bill today vs Reserved

Current platformMonthly coversTheir monthly feeTheir per-cover fee

Prices shown in GBP · estimated FX. Edit the fields to match your quote.

TheFork / month: £5,236
Reserved / month: £199
TheFork / year: £62,832
Reserved / year: £2,388

Yearly saving

£60,444

Reserved bills in GBP: £89/mo +VAT (Solo, up to 400 bookings/mo), £199/mo +VAT (Restaurant, up to 2,500 bookings/mo). We never count or charge for covers. Shown here as £199 at estimated FX. Numbers are estimates — adjust to match your quote.

Start free

Live in under a week

Migration from TheFork, included

We import everything. Your team keeps working. You cut over in a single service.

Step 01
Import bookings
Historical + upcoming, straight from your export.
Step 02
Import guests
With tags, allergies, preferences and notes.
Step 03
Import notes
Every VIP flag and dietary note preserved.
Step 04
Configure floor plan
Drag-and-drop, tied to real turn times.
Step 05
Connect integrations
Payments, Google Reserve, email.
Step 06
Go live
Live in under a week. Cutover in a single service. Team trained in one shift.