SevenRooms vs Reserved
SevenRooms vs Reserved. The honest comparison.
SevenRooms is a serious CRM built for hotel groups and large hospitality brands. If you're an independent or small group, you're paying enterprise pricing for enterprise features you'll never touch. Reserved gives you the CRM depth, the automations and the guest ownership — at operator pricing.
- No per-cover fees
- Own your guest relationships
- Hospitality-first
- Founder-run venue
- AI built in
- Migration included
- Enterprise ready
Snapshot
Reserved vs SevenRooms on the metrics operators actually ask about.
| Metric | Reserved | SevenRooms |
|---|---|---|
| Category | Hospitality OS | Guest CRM + reservations |
| Starting price | £89–£199/mo +VAT | From £399/mo |
| Cover fees | None | None |
| Guest ownership | Yes | Yes |
| AI built in | Yes | Partial |
| Migration included | Yes | Partial |
Full feature comparison
Every capability restaurant operators evaluate — line by line.
| Capability | Reserved | SevenRooms |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Partial | |
| Yes | Yes | |
| Yes | No | |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Partial | |
| Yes | Partial | |
| Yes | Partial | |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Partial | |
| Yes | Yes | |
| Yes | Partial | |
| Yes | No | |
| Yes | Yes | |
| Yes | Yes | |
| Yes | No | |
| Yes | No | |
| Partial | Yes | |
| Yes | No | |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Partial | |
| Yes | Yes | |
| Yes | No | |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Partial | |
| Yes | Yes | |
| Yes | Partial | |
| Yes | Yes | |
| Partial | Yes | |
| Partial | No | |
| Yes | Yes | |
| Yes | Yes |
Note on integrations: Stripe payments today. Reserved doesn't publish a public API or sell developer keys — bespoke integration access is available under enterprise agreements for hospitality groups where it's warranted. Google / Apple for guest sign-in.
Why restaurants switch from SevenRooms
Common frustrations
- Steep pricing that only makes sense above 8–10 sites.
- SevenRooms was acquired by DoorDash — a delivery marketplace — for $1.2bn in 2025. Your guest data now sits inside a company whose core business is aggregating diners.
- Long onboarding — weeks of setup before you go live.
- Feature depth that requires a dedicated ops person to manage.
- Contracts that lock you in for 12–24 months.
How Reserved solves them
- Operator pricing — one flat monthly, cancel any time.
- Live in under a week. Cutover in a single service. Imported guests, notes and bookings.
- A sharper feature set built for a real pass, not a spec sheet.
- No contracts. Ever.
Pricing
- Reserved
- Flat monthly. No contracts. 0% on deposits, card holds and no-show charges — ever. We only take a fee when we sell tickets for you (2% on ticketed events).
- SevenRooms
- Custom enterprise pricing, typically £400–£1,200/site/month, 12+ month contracts. Competitor pricing last verified July 2026.
Who should choose each
- Choose Reserved if
- Independents, groups up to 20 sites, and modern hospitality operators who want CRM depth without the enterprise overhead.
- Choose SevenRooms if
- Hotel groups and large multi-site brands with a dedicated revenue/CRM team.
Real ROI example
A 3-site group moving off SevenRooms would save ~£22,000/year and cut onboarding from 6 weeks to 2 days.
Calculate your real cost
Your bill today vs Reserved
Prices shown in GBP · estimated FX. Edit the fields to match your quote.
- SevenRooms / month
- £395
- Reserved / month
- £199
- SevenRooms / year
- £4,740
- Reserved / year
- £2,388
Yearly saving
£2,352
Reserved bills in GBP: £89/mo +VAT (Solo, up to 400 bookings/mo), £199/mo +VAT (Restaurant, up to 2,500 bookings/mo). We never count or charge for covers. Shown here as £199 at estimated FX. Numbers are estimates — adjust to match your quote.
Live in under a week
Migration from SevenRooms, included
We import everything. Your team keeps working. You cut over in a single service.
- Step 01
Import bookings
Historical + upcoming, straight from your export.
- Step 02
Import guests
With tags, allergies, preferences and notes.
- Step 03
Import notes
Every VIP flag and dietary note preserved.
- Step 04
Configure floor plan
Drag-and-drop, tied to real turn times.
- Step 05
Connect integrations
Payments, Google Reserve, email.
- Step 06
Go live
Live in under a week. Cutover in a single service. Team trained in one shift.
Frequently asked questions
Does Reserved match SevenRooms on CRM depth?+
For 95% of operators, yes. Guest profiles, tags, visit history, automations, segmentation, campaigns and lifecycle marketing are all built in.
Can I migrate my SevenRooms guest history?+
Yes — we import guests, tags, notes, visit history and upcoming reservations in one go.
Can I run Reserved alongside my existing tools?+
Yes. Reserved handles reservations, floorplan, waitlist, CRM and marketing as your front-of-house layer.
Ready to leave SevenRooms behind?
Live in under a week. Cutover in a single service. Guests, notes and bookings imported. No cover fees. No contracts.
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