OpenTable vs Reserved

OpenTable vs Reserved. The honest comparison.

OpenTable pioneered online reservations. Two decades on, most operators stay for the marketplace and leave for the price. Reserved gives you a modern hospitality OS — reservations, floorplan, waitlist, CRM, marketing, events — for one flat monthly fee, with no per-cover tax and full ownership of every guest you seat.

Start free Compare all platforms

No per-cover fees
Own your guest relationships
Hospitality-first
Founder-run venue
AI built in
Migration included
Enterprise ready

Snapshot

Reserved vs OpenTable on the metrics operators actually ask about.

Metric	Reserved	OpenTable
Category	Hospitality OS	Reservations network
Starting price	£89–£199/mo +VAT	£118/mo
Cover fees	None	£1/cover
Guest ownership	Yes	No
AI built in	Yes	No
Migration included	Yes	Partial

Full feature comparison

Every capability restaurant operators evaluate — line by line.

Capability	Reserved	OpenTable
	Yes	Yes
	Yes	Yes
	Yes	Yes
	Yes	Partial
	Yes	Yes
	Yes	No
	Yes	Yes
	Yes	Yes
	Yes	Partial
	Yes	Partial
	Yes	Partial
	Yes	Yes
	Yes	Partial
	Yes	Partial
	Yes	Yes
	Yes	Partial
	Yes	No
	Yes	Partial
	Yes	Partial
	Yes	No
	Yes	No
	Partial	No
	Yes	No
	Yes	Yes
	Yes	Yes
	Yes	Partial
	Yes	Yes
	Yes	No
	Yes	Yes
	Yes	No
	Yes	Yes
	Yes	Partial
	Yes	No
	Yes	Yes
	Yes	Partial
	Yes	Yes
	Partial	Yes
	Partial	No
	Yes	No
	Yes	No

Fully supportedPartial · add-on, higher tier, or limitedNot available

Note on integrations: Stripe payments today. Reserved doesn't publish a public API or sell developer keys — bespoke integration access is available under enterprise agreements for hospitality groups where it's warranted. Google / Apple for guest sign-in.

Why restaurants switch from OpenTable

Common frustrations

Per-cover fees on every reservation, including your own regulars.
As of early 2026, OpenTable also applies a 2% service fee to payments — including deposits and no-show charges.
Guest data locked to OpenTable — you can't export a clean list.
Marketing costs stacked on top of the monthly and cover fees.
A UI that hasn't materially changed in a decade.

How Reserved solves them

One flat monthly. Zero per-cover fees, even on OpenTable-originated migrations.
Full guest export any time. It's your list — always was.
Unlimited email and 1,000 marketing texts a month on the Restaurant plan — booking texts always unlimited.
Modern floorplan, waitlist and CRM built on a real restaurant pass.

Pricing

Reserved: Flat monthly +VAT. No cover fees. Unlimited booking texts. Migration included. 0% on deposits, card holds and no-show charges — ever. We only take a fee when we sell tickets for you (2% on ticketed events).
OpenTable: Core (~£118/mo) + £1/cover network + direct-cover fees + 2% service fee on payments and no-show charges + marketing add-ons. Competitor pricing last verified July 2026.

Who should choose each

Choose Reserved if: Independents and small groups doing 300+ covers/week who want to keep every pound of their per-cover fees and own their guest relationships.
Choose OpenTable if: Very large chains that live and die by OpenTable's discovery network and can afford the marketplace tax.

Real ROI example

A 4,000-cover/month bistro switching from OpenTable Core would save ~£43,000/year in cover fees alone.

Calculate your real cost

Your bill today vs Reserved

Current platformMonthly coversTheir monthly feeTheir per-cover fee

Prices shown in GBP · estimated FX. Edit the fields to match your quote.

OpenTable / month: £2,488
Reserved / month: £199
OpenTable / year: £29,856
Reserved / year: £2,388

Yearly saving

£27,468

Reserved bills in GBP: £89/mo +VAT (Solo, up to 400 bookings/mo), £199/mo +VAT (Restaurant, up to 2,500 bookings/mo). We never count or charge for covers. Shown here as £199 at estimated FX. Numbers are estimates — adjust to match your quote.

Start free

Live in under a week

Migration from OpenTable, included

We import everything. Your team keeps working. You cut over in a single service.

Step 01
Import bookings
Historical + upcoming, straight from your export.
Step 02
Import guests
With tags, allergies, preferences and notes.
Step 03
Import notes
Every VIP flag and dietary note preserved.
Step 04
Configure floor plan
Drag-and-drop, tied to real turn times.
Step 05
Connect integrations
Payments, Google Reserve, email.
Step 06
Go live
Live in under a week. Cutover in a single service. Team trained in one shift.

Frequently asked questions

Is Reserved really a full OpenTable alternative?+

Yes. Reservations, waitlist, floorplan, guest CRM and reminders are core on Solo (£89/mo +VAT). Stripe deposits, ticketed events and segmented marketing are on Restaurant (£199/mo +VAT). Stripe payments today. Most restaurants replace OpenTable and drop one or two other tools at the same time.

Can I keep my OpenTable listing while I migrate?+

Yes. Run both in parallel for a week. We import your historical guests, notes and upcoming bookings so nothing is lost.

What about network diners?+

Reserved plugs into Google Reserve, Instagram and your own site. Most operators find their OpenTable-originated covers are already regulars — you're paying to acquire guests you already own.