Tock vs Reserved

Tock vs Reserved. The honest comparison.

Tock made prepaid tastings mainstream. But for a working restaurant that also runs walk-ins, private hire, waitlists and standard covers, Tock is a partial fit. Reserved runs tickets, deposits, walk-ins and standard covers in one product — with no per-transaction fee.

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No per-cover fees
Own your guest relationships
Hospitality-first
Founder-run venue
AI built in
Migration included
Enterprise ready

Snapshot

Reserved vs Tock on the metrics operators actually ask about.

Metric	Reserved	Tock
Category	Hospitality OS	Ticketed reservations
Starting price	£89–£199/mo +VAT	£159/mo
Cover fees	None	2% per prepaid
Guest ownership	Yes	Partial
AI built in	Yes	No
Migration included	Yes	Partial

Full feature comparison

Every capability restaurant operators evaluate — line by line.

Capability	Reserved	Tock
	Yes	Yes
	Yes	Yes
	Yes	Yes
	Yes	Partial
	Yes	Partial
	Yes	No
	Yes	Yes
	Yes	Partial
	Yes	Partial
	Yes	Partial
	Yes	Partial
	Yes	Yes
	Yes	Partial
	Yes	Partial
	Yes	Yes
	Yes	Partial
	Yes	No
	Yes	Partial
	Yes	Partial
	Yes	No
	Yes	No
	Partial	No
	Yes	No
	Yes	Yes
	Yes	Yes
	Yes	Partial
	Yes	Yes
	Yes	No
	Yes	Yes
	Yes	No
	Yes	Yes
	Yes	Partial
	Yes	No
	Yes	Yes
	Yes	Partial
	Yes	Yes
	Partial	Yes
	Partial	No
	Yes	Partial
	Yes	Partial

Fully supportedPartial · add-on, higher tier, or limitedNot available

Note on integrations: Stripe payments today. Reserved doesn't publish a public API or sell developer keys — bespoke integration access is available under enterprise agreements for hospitality groups where it's warranted. Google / Apple for guest sign-in.

Why restaurants switch from Tock

Common frustrations

2% cut on every prepaid ticket.
Weak native waitlist and floorplan tools.
CRM feels bolted on.
Limited direct-marketing capability.

How Reserved solves them

Ticketed events with 0% platform fee — you keep 100%.
First-class waitlist and floorplan.
Native CRM that ties tickets, bookings and visit history to one guest.
Email + SMS marketing on the Restaurant plan.

Pricing

Reserved: Flat monthly. No transaction fees on tickets.
Tock: £159–£559/mo plus 2% per prepaid ticket + Stripe fees. Competitor pricing last verified July 2026.

Who should choose each

Choose Reserved if: Any venue running a mix of walk-ins, standard bookings, deposits and ticketed events.
Choose Tock if: Pure prepaid-tasting concepts running 100% ticketed service.

Real ROI example

A tasting menu concept doing £48k/mo in prepaid tickets would save ~£11,500/year by dropping Tock's 2%.

Calculate your real cost

Your bill today vs Reserved

Current platformMonthly coversTheir monthly feeTheir per-cover fee

Prices shown in GBP · estimated FX. Edit the fields to match your quote.

Tock / month: £1,357
Reserved / month: £199
Tock / year: £16,284
Reserved / year: £2,388

Yearly saving

£13,896

Reserved bills in GBP: £89/mo +VAT (Solo, up to 400 bookings/mo), £199/mo +VAT (Restaurant, up to 2,500 bookings/mo). We never count or charge for covers. Shown here as £199 at estimated FX. Numbers are estimates — adjust to match your quote.

Start free

Live in under a week

Migration from Tock, included

We import everything. Your team keeps working. You cut over in a single service.

Step 01
Import bookings
Historical + upcoming, straight from your export.
Step 02
Import guests
With tags, allergies, preferences and notes.
Step 03
Import notes
Every VIP flag and dietary note preserved.
Step 04
Configure floor plan
Drag-and-drop, tied to real turn times.
Step 05
Connect integrations
Payments, Google Reserve, email.
Step 06
Go live
Live in under a week. Cutover in a single service. Team trained in one shift.